Stop guessing your SaaS numbers.

SaaS Metrics You Can Actually Trust

5 plug-and-play dashboard templates for tracking MRR, churn, LTV/CAC, growth, and investor reporting. Copy into your spreadsheet and go.

Get the Templates - $29

Instant download. Google Sheets + Excel compatible. 30-day money-back guarantee.

5
Dashboard templates
25+
Formula blocks
8,600+
Words of guidance
$29
One-time price

Without these templates:

  • ✗ Hours building dashboards from scratch every quarter
  • ✗ Wrong formulas giving you wrong numbers (and bad decisions)
  • ✗ Investor asks for metrics and you scramble to pull them
  • ✗ No idea if your churn is normal or a five-alarm fire
  • ✗ Mixing up gross MRR churn and net revenue retention

With these templates:

  • ✓ Copy, paste your data, instant dashboard - under 30 minutes
  • ✓ Every formula explained so you know exactly what it calculates
  • ✓ Investor-ready reporting template you can send as-is
  • ✓ Benchmarks included so you know where you stand
  • ✓ Works in Google Sheets and Excel - no special tools needed

5 Dashboards Included

Each dashboard comes with formulas, explanations, and industry benchmarks

1

Core SaaS Metrics Explained

MRR, ARR, churn, LTV, CAC - what each metric actually tells you, how to calculate it correctly, and common mistakes that lead to wrong numbers.

2

Revenue Dashboard

Track MRR, ARR, expansion revenue, contraction, and net revenue retention. See exactly where your revenue is growing and leaking.

3

Growth Dashboard

Signups, activation, trial-to-paid conversion, and growth accounting. The Quick Ratio tells you if you're growing sustainably or just plugging holes.

4

Unit Economics Dashboard

LTV/CAC ratio, payback period, and cohort analysis templates. Know exactly how much a customer is worth and how long until they pay back acquisition cost.

5

Investor Reporting Template

Monthly investor update template with the exact metrics VCs care about. Pre-formatted, benchmark-annotated, ready to send after plugging in your numbers.

See What You Get

Here's a sample from the Revenue Dashboard

# Net Revenue Retention (NRR)

The single most important metric for SaaS growth.

NRR = (Starting MRR + Expansion - Contraction - Churn) / Starting MRR

Formula: =((B2 + C2 - D2 - E2) / B2) * 100

Benchmarks:

Above 120% = Best in class (Slack, Twilio territory)

100-120% = Healthy, expansion outpaces churn

90-100% = Warning zone, revenue is flat

Below 90% = Leaky bucket, fix churn immediately

Every formula includes the explanation, the spreadsheet syntax, and benchmarks to compare against

Built For

🚀

SaaS Founders

Know your numbers cold. Make decisions with data, not gut feelings. Be ready when investors ask.

📊

Product Managers

Track activation, conversion funnels, and feature adoption. Show impact in the language leadership understands.

📈

Growth Teams

Growth accounting, Quick Ratio, and cohort analysis in a ready-made template. Focus on experiments, not spreadsheet setup.

Questions

What format are the templates?

PDF guide with all formulas and explanations (8,600+ words). Each formula includes the exact spreadsheet syntax you can copy-paste into Google Sheets or Excel.

I'm pre-revenue. Is this useful?

Yes. The growth dashboard and core metrics chapter help you set up tracking from day one. Much easier than retrofitting dashboards after you have 12 months of messy data.

How is this different from free templates online?

Free templates give you a spreadsheet. These templates give you the spreadsheet formulas AND explain what each metric means, when to worry, and what the benchmarks are. You learn the "why" behind every number.

What if I'm not happy with it?

30-day money-back guarantee, no questions asked. Email and you'll get a full refund.

Get 5 SaaS dashboards for $29

One purchase. Every formula explained. Works in Google Sheets and Excel.

Buy Now - $29

Instant download after purchase. 30-day money-back guarantee.